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Wella Koleston Perfect 7/0 Medium Blonde/Natural, 2 oz Koleston Perfect is the first professional hair color brand to feature breakthrough technologies boasting: Wella Professionals technical advancement soars to new heights with the introduction of Koleston Perfect with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. The Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color. • Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color**. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century. • The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip offering better balance of tone and control of depth with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible. • Koleston Perfect ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients. Benefits: • balanced color results with natural depth and shine • ME+, considerably reduces the risk of developing a new allergy to hair color • Significantly less hair damage color after color • Simple 1:1 mixing ratio • Up to 100% grey coverage • Up to 5 levels of lift How to use: Mixing Ratio • 3 levels of lift: 1 part Koleston Perfect, 1 part Welloxon Perfect 12% • 2 levels of lift: 1 part Koleston Perfect, 1 part Welloxon Perfect 9% • 1 level of lift/Coverage of gray/white same depth or darker: • 1 part Koleston Perfect, 1 part Welloxon Perfect 6% • Special Blonde: 1 part Koleston Perfect, 2 parts Welloxon Perfect 9% or 12%

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Wella Koleston Perfect 77/0 Intense Medium Blonde/Natural, 2 oz Koleston Perfect is the first professional hair color brand to feature breakthrough technologies boasting: Wella Professionals technical advancement soars to new heights with the introduction of Koleston Perfect with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. The Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color. • Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color**. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century. • The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip offering better balance of tone and control of depth with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible. • Koleston Perfect ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients. Benefits: • balanced color results with natural depth and shine • ME+, considerably reduces the risk of developing a new allergy to hair color • Significantly less hair damage color after color • Simple 1:1 mixing ratio • Up to 100% grey coverage • Up to 5 levels of lift How to use: Mixing Ratio • 3 levels of lift: 1 part Koleston Perfect, 1 part Welloxon Perfect 12% • 2 levels of lift: 1 part Koleston Perfect, 1 part Welloxon Perfect 9% • 1 level of lift/Coverage of gray/white same depth or darker: • 1 part Koleston Perfect, 1 part Welloxon Perfect 6% • Special Blonde: 1 part Koleston Perfect, 2 parts Welloxon Perfect 9% or 12%

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